I have recently been challenged to come up with an answer to this question – what is MY brand??
I was asked to come up with my brand in a sentence of less than 7 words and I fumbled a bunch of words out of my mouth about my brand being fitness and wellness, empowerment, leadership, nutrition, education, building culture and positivity into people’s lives. It was a bit of a jumbled mess really and it lacked clarity and focus.
My mentor described my energy as a bunch of lightening bolts firing in many directions without clarity. What I needed to do was harness my energy and get them all to fire in one place at the same time – and that would create POWER and MAGIC. I am now on a mission to make those lightning bolts all land in one spot to create a boom!
When we try to articulate what it is we do in our daily lives, our work and our efforts, it can be a difficult task to put things into words. I am many things, and I wear many hats – mom, wife, friend, teacher, businesswoman, mentor, athlete, fitness instructor, network marketer and positivity and personal growth and development junkie. However, all of those things are a part of my character and my personality, but what is the message I want to share with the world??
Have you ever sat down and tried to think about what your purpose is in your life?? What message you are sending to the world to have some sort of impact on those around you?? It can be a daunting task when we actually try to articulate things and really lay it all out as to what it is we do and why we do it.
After some time thinking and reflecting on what it is that I do on a daily basis, being challenged to take time away from what gives me the most strength – being around people, my family and friends and teammates – I woke up one morning in the woods on my yearly camping trip, grabbed my computer and started to type furiously; getting my thoughts out on paper.
What is MY brand, what do I want to share with the world????
I am an educator.
As much as I may have had different experiences in my teaching career from working in the public educational system teaching everything under the sun, to travelling to Australia to experience the world; I still managed to teach rather than work in a bar to make money to keep seeing all of the wonders of that country. From there my journey as an educator took me to the big city to get away from the small town life I felt cramped in, but I was still teaching. I finished my formal “teaching career” in a wonderful setting that looked like Hogwarts with inspired students from around the world, in a place I thought I would be for the rest of my life as a teacher, but again I felt the urge to spread my wings and FLY into new realm of education – one that would lead me to more of my brand promise – to empower and inject positivity into people’s lives.
I am still an educator, just with a different path and with different tools in order to share my message. Instead of smart boards, a building with bricks and mortar, students ranging in age from 14-18, fellow teaching colleagues, and curriculum set by the ministry of education, I now have a new platform to share my thoughts and inspiration with a global audience.
Social media is my classroom to educate, empower and inspire people that perhaps I have yet to meet or engage with. My website is a tool to share my promise with those who choose to interact and work with me. I have conversations with new people on a daily basis and I learn more about the methodology behind people’s habits and choices in life and I provide an alternative way of looking at how we can achieve all we want to achieve in our daily lives.
I help to educate and empower my team in my network marketing business. The people who have come along with me on this journey and who have seen what I see as far as potential, possibility and really living into their own brand promise – whatever that might be.
I educate on one of my favourite topics with nutrition. I help people see that the choices we have in our food supply is not serving our bodies and we have a real problem with alarming health trends that could be served with better nutritional choices and nutrient dense foods.
I educate my children as they go through this magical thing called life and they bumps and bruises along the way in defining who they are and what they love in their lives. It is my role as a mom to help them, educate them and allow them to experience their world in safe and positive environment that exposes them to new ways of thinking, playing and challenging themselves.
I educate through positivity and I help to show people that we can look at the world in a positive manner, even when the world around us seems dark and we feel that choosing the negative with complaining or being stuck is the easy and comfortable way to live life.
I educate through fitness, helping people move, find energy and strength that they perhaps never realized they had within. To challenge their physical bodies to try new movements and to push their limits in order to grow, stretch and transform into the powerful beings they all are from the beginning of their fitness journeys.
I educate through habits, those that can truly transform our lives when we ground them in the action steps we already take for granted in our every day routines. Creating habits of the heart and mind that allow us to grow into the wonderful people we were all meant to be.
The bottom line, I am an educator, I will always be an educator and I love to teach people how to change their perception and really examine their lives through a different lense; a lense of empowerment, positivity and happiness through my messages of health, vitality, fitness and transformation from within.
Have you ever wanted to change something in your life? Have you been looking for someone to help to guide you on that path of change??
If so, you are in the right place reading this message and I am here to offer you a spot on this journey with me. Come and join me on this journey of education and transformation and let’s work together on your promise to the world around you.
My promise to you is to educate, empower and inject positivity into your life, let’s find out together what your path and promise can be.
After all, a brand is a promise. What promise will you make to your world??